Archives: Articles

Smart & Careful: Due Diligence

You’ll see a hotel investment and wonder “is this the right hotel for me?” To get clear answers, you will get advice from independent knowledgeable…

Offerings Reg D and Reg A

Generally speaking, federal securities regulations and Blue Sky laws were established to protect unsophisticated investors from committing cash to investments that carry risks which are…

Other sources of equity

There are many ways you can supplement your personal equity. However, it is important to note that all will entail giving a corresponding percentage of…

Accessing financing

Like home buyers, hotel owners take out mortgages and other loans to buy or develop hotels. Leveraging your investment with a loan enables you to…

Deliver: Design & Construction

Hotels get a lot of use. Plus, their designs go out of fashion. So, as a hotel owner keeping your property fresh, you will be…

Manage Risk: Due Diligence

Your due diligence for a hotel acquisition you are considering will test the investment by gathering critical information and analyzing it to determin…

Explore: Branding and Franchises

You can own an independent hotel and design every detail or you can operate within a hotel company and purchase their services. There are literally…

Identify: The Opportunity

Fundamentally, this is shopping – figuring out what you want, comparing what’s available, selecting a project, and altering it to suit your goals. Sometimes you…

Ask: Raise Capital, Equity

To raise equity people “make the ask”. If you don’t ask, no one will know about the opportunity to invest in your project. This feels…

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Changes are afoot for Fortuna’s Table.

Here are the highlights.

We are pleased to report that Castell Project is now part of the AHLA Foundation. Castell was a founding partner of Fortuna’s Table together with SHaD Project, the non-profit entity associated with She Has a Deal. As part of Castell’s transition to the Foundation, SHaD Project now owns 100% of Fortuna’s Table. That transfer came with a grant and staffing assistance to enhance SHaD’s ecosystem supporting future women hotel owners.

Bringing Fortuna’s Table into SHaD and growing SHaD’s ecosystem will take planning and then time to execute. We are not scheduling Tables on Fortuna during that process.  However, we are allowing full access to the Knowledge Hub without a subscription. We invite future hotel owners to browse the library and read articles of their choosing.

In the meantime, if you are a future hotel owner and have questions about the how best to reach that goal, submit your email address on the web site and Peggy or Tracy will reach out.

Thank you for your interest in Fortuna’s Table.