To raise equity people “make the ask”. If you don’t ask, no one will know about the opportunity to invest in your project. This feels awkward to a lot of women (and men) – like you’re asking for a gift or imposing. That’s backward. People have money in savings accounts, the stock market, real estate and other investments; they are looking for opportunities. You will offer a business proposition that has a potential return from someone they can trust. Be brave – make the ask.
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We are pleased to report that Castell Project is now part of the AHLA Foundation. Castell was a founding partner of Fortuna’s Table together with SHaD Project, the non-profit entity associated with She Has a Deal. As part of Castell’s transition to the Foundation, SHaD Project now owns 100% of Fortuna’s Table. That transfer came with a grant and staffing assistance to enhance SHaD’s ecosystem supporting future women hotel owners.
Bringing Fortuna’s Table into SHaD and growing SHaD’s ecosystem will take planning and then time to execute. We are not scheduling Tables on Fortuna during that process. However, we are allowing full access to the Knowledge Hub without a subscription. We invite future hotel owners to browse the library and read articles of their choosing.
In the meantime, if you are a future hotel owner and have questions about the how best to reach that goal, submit your email address on the web site and Peggy or Tracy will reach out.
Thank you for your interest in Fortuna’s Table.
