Explore: Branding and Franchises
You can own an independent hotel and design every detail or you can operate within a hotel company and purchase their services. There are literally hundreds of hotel brands. Some have robust services and strong control while others are marketing cooperatives or soft brands which permit more independence. Matching the brand to your market is a key decision. Each brand and franchise company has its own culture and an onboarding process to set you and your hotel up for success.