You can own an independent hotel and design every detail or you can operate within a hotel company and purchase their services. There are literally hundreds of hotel brands. Some have robust services and strong control while others are marketing cooperatives or soft brands which permit more independence. Matching the brand to your market is a key decision. Each brand and franchise company has its own culture and an onboarding process to set you and your hotel up for success.
All statements, information and/or opinions expressed in these materials are solely the opinions of the person or entity providing those materials. The information presented herein does not necessarily reflect the opinion of the Company. Neither we, nor providers of content included herein, are responsible, or liable to you or any third party, for the content or accuracy of any materials provided herein.
We are pleased to report that Castell Project is now part of the AHLA Foundation. Castell was a founding partner of Fortuna’s Table together with SHaD Project, the non-profit entity associated with She Has a Deal. As part of Castell’s transition to the Foundation, SHaD Project now owns 100% of Fortuna’s Table. That transfer came with a grant and staffing assistance to enhance SHaD’s ecosystem supporting future women hotel owners.
Bringing Fortuna’s Table into SHaD and growing SHaD’s ecosystem will take planning and then time to execute. We are not scheduling Tables on Fortuna during that process. However, we are allowing full access to the Knowledge Hub without a subscription. We invite future hotel owners to browse the library and read articles of their choosing.
In the meantime, if you are a future hotel owner and have questions about the how best to reach that goal, submit your email address on the web site and Peggy or Tracy will reach out.
Thank you for your interest in Fortuna’s Table.
