Hotel owners enter into franchises for a variety of reasons. For most, brand identity, marketing and reservation delivery are drivers. The appeal of particular product designs is often also a motivator. Whatever your driver, as you explore markets and hotel opportunities, choices about franchising will be some of the most significant decisions you make.
Once you identify the brand you want, there is a process to being accepted into the franchise system. Then there is an onboarding process as you become a franchisee and learn how to operate within the system. Your hotel is also onboarded as you, management and the brand deliver a brand compliant hotel product and get the hotel properly set up to receive business and services from the system. Then you and hotel management have relationships to develop and maintain with the service providers in the brand and you have inspections and standards to navigate as a franchisee.