Explore building your assets with hotels through ownership or investment


An investment opportunity with two parts: the hard hotel real estate asset and the soft business asset. Two opportunities to earn money: cash flow from operations and capital gain when you sell.

An opportunity for growth

Too few women leverage their time and money to own businesses that have asset value – that build wealth. On average, women-owned firms employ 1.3 people. Too few women augment their own time through managers and employees.  On average, women-owned firms have sales of $147,000 while firms owned by Black women average $67,000, according to NAWBO. That’s simply too small. That’s where we come in. Join a free introductory call to talk about the risks and rewards of hotels.


If it were easy and risk-free, everyone would do it. Subscribers to Fortuna’s Table bring:

1. Motivation

Interested in the world of hotels and motivated to build wealth?

2. Money

Subscribers have good credit and some financial capacity – whether home equity, 401K, or other assets.

3. Experience

Whether managing or selling, working in lending or hotels or real estate, subscribers bring a core skill. Fortuna’s Table is a community of peers bolting knowledge and skills onto the framework of their experience.


Want to explore hotel ownership? Fortuna’s Table is your resource. On the Hub, you will find well organized information. At Tables, you will talk with experts. You’ll connect with peers and experts in the Community. And you can affordably bring your team with you to Fortuna’s Table. Ultimately, it’s your deal; Fortuna’s Table simply exists to improve your odds of success.

Changes are afoot for Fortuna’s Table.

Here are the highlights.

We are pleased to report that Castell Project is now part of the AHLA Foundation. Castell was a founding partner of Fortuna’s Table together with SHaD Project, the non-profit entity associated with She Has a Deal. As part of Castell’s transition to the Foundation, SHaD Project now owns 100% of Fortuna’s Table. That transfer came with a grant and staffing assistance to enhance SHaD’s ecosystem supporting future women hotel owners.

Bringing Fortuna’s Table into SHaD and growing SHaD’s ecosystem will take planning and then time to execute. We are not scheduling Tables on Fortuna during that process.  However, we are allowing full access to the Knowledge Hub without a subscription. We invite future hotel owners to browse the library and read articles of their choosing.

In the meantime, if you are a future hotel owner and have questions about the how best to reach that goal, submit your email address on the web site and Peggy or Tracy will reach out.

Thank you for your interest in Fortuna’s Table.